Wednesday, March 09, 2011

What is niche?


It’s enough to search and browse about niche marketing. I read it in two version in English and in my native language; Indonesian. It’s needed to be explained to the beginner like me. Since the first time I read NICHE, I wonder what niche really is.


According to Wikipedia is the subset of the market on which a specific product focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. 

Meanwhile from another sources, niche is a keyword which is focusing on the exact subject; in Indonesian we call CERUK or niche is the opposite of mass marketing. As an example we type the word of baby, English on search engine (Google, Bing or Yahoo), the word of baby and English is a topic in general. 

In the search engine we would find many choices of keyword in general topic, as in the first example when we type the word of baby it would appear baby sister, baby names, baby center etc or English grammar, English Translation etc in more specific those are niche

There are still two niches I would like to explain in the next posting. What I would like to suggest is just keep reading and studying.  

2 comments:

  1. Niche is a business opportunity, in fact all around us a lot of business opportunities but not everyone can know.

    ReplyDelete
  2. @

    i completely agree with u..just keep supporting me

    ReplyDelete

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